Question # 2:
How can the manager and employees make use of information as a strategic/competitive advantage over other competitors?
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.The manager and employees make use of effective information through their own strategic actions in the business.By impementing the best strategy and effective information through each other
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